Every Step, Leave Your Mark
Strategy • Art Direction • Digital
Campaign Vision
This conceptual project explores a speculative global campaign for Nike built around a single idea: no run is wasted. "Every Step, Leave Your Mark" reframes the daily grind of training — every stride, every early morning, every mile that never makes a highlight reel — as proof that's already been earned, whether anyone was watching or not.
The visual language relies on high-contrast black and white photography of feet, pavement, and worn running routes, with a single recurring streak of neon orange tracing each runner's path — a literal mark left behind. The effect is meant to feel less like a highlight reel and more like evidence: a record of effort most people never see.
The deliverables span out-of-home placements along real marathon routes and neighborhood running paths (billboards and bus shelters) to short-form digital content built around athletes' own tracked routes, ensuring the campaign's core idea — that consistency itself is the achievement — carries across every touchpoint.