NIKE
CAMPAIGN
A speculative campaign concept exploring urban running and raw endurance.
Campaign Vision
This conceptual project explores a speculative global campaign for Nike, focusing on the intersection of urban running and raw endurance. Titled "Concrete Pulse," the campaign visualizes the rhythm of city runners battling the elements and the pavement.
The visual language relies heavily on high-contrast black and white photography, punctuated by stark, aggressive typography and sudden flashes of neon orange. This juxtaposition is designed to evoke a sense of gritty determination—the feeling of a 5 AM run in the heart of a sleeping metropolis.
The deliverables span across out-of-home advertising (billboards and bus shelters) to highly kinetic short-form digital content designed for Instagram and TikTok, ensuring a 360-degree brand impact.