MENU
DESIGN
Typographic hierarchy and print design for an upscale bistro.
Project Overview
A local upscale bistro approached me with a challenge: their extensive menu was overwhelming patrons, causing longer order times and decision fatigue. They needed a complete structural and visual overhaul of their printed materials to improve the dining experience.
My approach focused on typographic hierarchy and white space. By establishing a rigid grid system and assigning specific weights of the 'Outfit' font to different categories (Headers, Items, Descriptions, Prices), I created a scannable, elegant menu that guided the reader's eye naturally.
Beyond the primary dinner menu, the system was expanded into a cohesive suite of materials including cocktail lists, dessert cards, and promotional table tents, ensuring a unified brand experience from the moment guests sit down.