Dogged Nutrition
Brand Identity • Packaging • Logo Design
Project Overview
Dogged Nutrition is an electrolyte and hydration mix built for endurance athletes — runners, cyclists, anyone logging long miles — not, despite the name and the dog-head mark, a pet product. The branding leans straight into the wordplay: "dogged" as in stubborn, persistent, refusing to quit, personified by a determined mascot in sunglasses.
The identity centers on a vintage athletic badge — a circular crest pairing the mascot with an "Endurance Formula" lockup, built to read like a decades-old team patch rather than a new supplement brand launching this year. That badge appears standalone as a sticker and stamped directly onto the primary packaging: a resealable pouch built to hold 48 scoops of mix.
A bold black-and-yellow colorway carries the badge across formats — high-vis enough to stand out in a gym bag or a race-day flat lay, and distinct from the clinical blues most hydration brands default to.