Dogged
Packaging Design
Project Overview
Dogged is a packaging system for a small-batch, human-grade dog treat brand — built for owners who already read their own food labels and want the same standard applied to their dog's.
The system needed to work across a resealable everyday treat bag and a gift-style box for a bundled variety set, while staying legible at a small shelf footprint next to much louder pet-food packaging.
A restrained type-driven mark and a consistent ingredient-forward layout across both formats keep the line feeling considered rather than mass-market, even at a small production scale.