Fizzi
Packaging • Brand Identity
Project Overview
Fizzi is a minimalist sparkling-water brand built on restraint: one flavor-coded color per can, a single typographic mark, no illustration, no mascot — the tonal opposite of Basq's character-driven approach, shown here to demonstrate range.
The design problem was almost entirely about what to leave out: how little a can needs to say to still read as premium and confident sitting on a crowded shelf next to louder competitors.
Process & Decisions: early concepts paired the wordmark with a small wave/bubble icon, but testing against the full flavor-coded can lineup showed the icon competed with the color-coding system rather than reinforcing it. It was cut, and the color itself became the entire identifier.