Basq
Packaging • Brand Identity • Character Design
Project Overview
Basq is a reef-safe mineral sunscreen brand built for people who treat sunscreen as a beach-day essential, not a chore. The identity is built around a friendly sun-and-wave mascot who shows up across the tube, the box, and the brand's social content — approachable and a little silly on purpose.
The visual system leans into warm, saturated color and a loose, hand-drawn character style, deliberately avoiding the clinical, all-white look most reef-safe mineral sunscreens default to on shelf. The goal was a brand you'd actually want sitting out on a towel.
Process & Decisions: early explorations tested a minimal, wordmark-only direction, but it read as generic next to competitors on shelf. Introducing the mascot gave the brand a memorable shelf presence and let the packaging carry personality without extra copy — the character reappears in a different pose on every SKU, so the line reads as a set even before you read a label.